5 Immutable Laws of Blogging

According to Brian Clark over at Copyblogger:

While there are as many ways to approach blogging as there are
blogs, some things remain steadfast when it comes to gaining influence
and prompting action. Here are the 5 bedrock elements to keep in mind
when you blog to persuade:

1. The Law of Value

Your blog must provide value to the reader by addressing a problem,
concern, desire, or need that the reader already has. Fresh, original
content is critical.

2. The Law of Headlines and Hooks

Your post titles must stand out in a crowded, noisy blogosphere, and
you must quickly communicate the value of reading further with your
opening.

3. The Law of “How To”

People don’t want to know “what” you can do, they want to know “how”
it’s done. If you think you’re giving away too much information, you’re
on the right track.

4. The Law of the List

Love them or hate them, informational posts presented in list format
are easily digestible, and allow for an efficient transfer of your
value proposition to the reader.

5. The Law of the Story

Stories are the most persuasive blogging element of all, as they
allow you to present a problem, the solution, and the results, all
while the connotation of the story allows readers to sell themselves on what you have to offer.